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The Future of Work

92% of workers have reported burnout stemming from remote work. Some of the biggest challenges in the post-Covid era of work is the dramatic shift in how we communicate. In comes communication platforms, like Slack, WebEx, and Microsoft Teams. These tools have helped fill the role of ad-hoc meetings and “watercooler talk.” However, the transition has not been …

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Traditional B2B Sales and Marketing Are Becoming Obsolete

The winds of change are coming for the traditional B2B Sales and Marketing process… “Helping today’s B2B buyers buy isn’t a sales challenge, nearly so much as an information challenge (or, alternatively, an information opportunity). The companies that best provide customers the information they most urgently seek, specifically through the channels they most clearly prefer, …

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FAQs are out. Enterprise Digital Assistants are in.

“Let’s face it: Most FAQ pages aren’t composed of frequently asked questions at all. The content on the page is invented by someone on the marketing team. Hopefully the chosen questions reflect reality, but they’re almost never pulled from a deep knowledge of what customers are actually asking. You can’t tell us that this question …

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