Bob Dylan said that “the times they are a-changin’” and it couldn’t be more true for B2B sales.
Sales playbooks continue to reinvent themselves in times of great paradigm shifts, like we have seen in the post-COVID era and the great resignation. But the goals always remain the same: sell more, lose less.
Charles Atkins at McKinsey.com writes about “Four key drivers of reimagined GTM,” namely Insights, Tools, Talent, and Agility. These areas are pivotal in engaging in the current age of GTM in B2B. Vizerto is an all-in-one solution that can accurately address each of them. Get insight into real questions your sales teams (and your customers) are asking about broken down by configurable categories, it’s a tool that integrates where your team collaborates, it amplifies and helps scale your expertise, and allows all of this to be easily shared across your cross-functional teams. All of this powered by the latest in AI technology.
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